Life is greener
on the otherside
WE SPECIALISE IN THE DISTRIBUTION OF PREMIUM HEALTH FOOD, BETTER-FOR-YOU BEVERAGES AND WELLNESS-FOCUSED PRODUCTS.
BE HAPPY
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BE GREEN
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BE HAPPY | BE GREEN |
Elevating brands across Australia’s East Coast
HappyGreen is a strategic growth partner for premium, conscious brands. We’re a purpose-led distributor built on heart, trust and long-term partnerships.
Strategic growth, not just distribution
We go beyond logistics, driving sustainable, long-term growth through strategy, insight and execution.
East Coast reach, local understanding
We have a strong distribution footprint across Australia’s East Coast, backed by nuanced market knowledge.
Driven by impact everyday
We believe exceptional food can elevate people and communities, and we act on that belief every day.
Premium channel expertise
We have deep connections across premium grocers, independent retailers, health stores and wellness studios.
Hands-on collaboration
We work closely with every partner—offering tailored support, not one-size-fits-all solutions.
Conscious category specialist
Focused on health food, better-for-you beverages and wellness products that reflect the evolving consumer demand.
Built with integrity and care
We are transparent, disciplined and values-driven in every interaction with both brands and retailers.
Purpose-led partnerships
Our partnerships are grounded in quality, integrity and positive impact—building relationships grounded in trust.
What our partners say
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Tully’z Kitchen, partner for 2 years.
"HappyGreen’s industry knowledge, strong retail relationships, and ongoing commitment have made the penetration process commercially effective and fruitful for Tully'z Kitchen. HappyGreen is more than a distributor — they are a true strategic partner."
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Best of the Bone, partner for 8 years.
"HappyGreen has been one of those rare distribution partners that genuinely treats your brand as their own. From day one, the team has represented Best of the Bone with the same level of care and integrity that we put into making it."
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Kehoe’s Kitchen, partner for 10 years.
"HappyGreen’s dedicated, high-integrity representation has driven remarkable growth, with orders increasing 285% over the decade, even as we expanded into major supermarkets."
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Eat to Live, partner for 5 years.
"Communication has always been clear and easy, and we feel our brand is represented with care and integrity. They genuinely focus on long-term growth, not just sales, and that makes a big difference."
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Jenny Watling, owner of Apples and Sage.
“We have been a customer of HappyGreen since they started. Their ranges have been fantastic for our business, while the customer service and great logistics makes for a perfect partnership.”
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Rebecca Wheatley, Wholefood Merchants Store Manager
“HappyGreen have been consistently smooth and reliable. Communication is always clear, proactive, and supportive, which makes doing business easy. Their team genuinely cares, and it shows in the way they provide helpful solutions, fast response times & professionalism.”
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Omer, owner of Moses and Co. Market Wholefoods.
“What really sets HappyGreen apart is the personal service. They take the time to understand our needs and build a genuine working relationship, which is something you don’t always find with suppliers these days.”
What our customers say
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Apples and Sage.
“We have been a customer of HappyGreen since they started. Their ranges have been fantastic for our business, while the customer service and great logistics makes for a perfect partnership.”
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Wholefood Merchants.
“HappyGreen have been consistently smooth and reliable. Communication is always clear, proactive, and supportive, which makes doing business easy. Their team genuinely cares, and it shows in the way they provide helpful solutions, fast response times & professionalism.”
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Moses and Co. Market Wholefoods.
“What really sets HappyGreen apart is the personal service. They take the time to understand our needs and build a genuine working relationship, which is something you don’t always find with suppliers these days.”
Celebrating 13 years connecting Australian’s with health-forward, wholesome and nourishing food and beverages.
